Versailles Fall/Winter 2024

The Ask

Design a Fall/Winter 2024 sportswear capsule inspired by a geographic location, taking cultural and visual elements and transform them in to textile designs. The final collection would use the custom prints in the activewear, aligned with an existing brand’s aesthetic and market positioning.

Process

Concept Development

I selected Versailles, France as my inspiration, focusing on its opulence, symmetry, and historical detailing. I created a concept/mood board that explored architecture, gardens, ornamentation, and color palettes associated with the palace and its surroundings.

Symbol & Color Creation

From this research, six key visual motifs were taken, including ornamental flourishes, florals, and architectural details, and were recreated digitally using Adobe Illustrator’s pen tool.

I also developed a six-color palette inspired by Versailles’ muted golds, soft neutrals, and rich natural tones, ensuring versatility across activewear.

Process

Textile Design

Using these motifs and colors, I designed six original repeat patterns, each developed in two distinct colorways, resulting in a total of twelve textile designs. These patterns were created with scalability and product application in mind.

Process

Product Development

I used the textiles to create eight pieces of activewear, including tops, bottoms, outerwear, and accessories. The silhouettes were inspired by the aesthetic of Alo, blending performance wear with elevated, lifestyle-driven design.

Market Research & Merchandising

To ensure brand alignment, I analyzed Alo product offerings, focusing on:

  • Fabric compositions

  • Size ranges

  • Pricing structures

I applied these insights to create line sheets that included realistic material percentages and price points, positioning the collection within the current market.

Skills

Adobe

Color theory

Merchandising strategy

Trend Forecasting

Visual storytelling & branding

Concept Development

Key Takeaways

This project strengthened my ability to translate abstract inspiration into commercially viable designs. I gained hands-on experience in textile creation, brand alignment, and product development, while also learning how to balance creativity with market expectations.

One key takeaway was understanding how cohesive storytelling, from concept to final product, can enhances both the visual impact and retail viability of a collection.

Final Outcome