Fyre Content Contest
The Ask
Create original styled content featuring the iconic Campus boot, capturing authentic student life at VCU. The objective was to showcase how the boots can be integrated into everyday outfits while reflecting the creativity and individuality of the VCU student community.
Process
Concept & Styling Direction
I approached this project by focusing on authenticity, styling the boots in ways that reflect how I personally dress. The goal was to create looks that felt natural rather than overly staged, aligning with how students actually wear footwear on campus.
Process
On-Location Shooting
I photographed the boots across various VCU campus locations, using real environments to ground the content in everyday student life.
These settings helped highlight:
Movement and functionality of the boots
Versatility across different outfits
A candid, lifestyle-driven aesthetic
Content Creation
I captured a series of images that emphasized both the product and the environment, balancing close-up details of the boots with wider shots that told a story about campus culture.
Skills
Styling
Content creation
Brand storytelling
Creative Direction
Fashion Photography
Location Scouting
Key Takeaways
This project strengthened my ability to translate a brand’s identity into relatable, lifestyle-driven content.
A key takeaway was learning how to balance personal style with brand expectations, creating imagery that feels both authentic and marketable.
It also gave me hands-on experience working within a real brand collaboration, reinforcing my interest in styling and creative direction.